I recently broke the "Agent's Car = Agent's Success" chains of bondage and purchased a Prius. I get it, it's not a sexy car (just asked my husband who literally BEGGED me to buy another Mercedes) but the lure of 45 - 50 mpg and reducing my carbon footprint was a siren song that I couldn't resist. My Prius fits four adults comfortably, has leather seats, premium sound, cool touch-screen for navigation, climate control, etc. It's true that the tires look like puffy doughnuts but I'll accept that in exchange for the smooth ride and $300 per month gas savings I've already realized. In my opinion, it's the perfect Realtor car given the crazy number of miles we drive.
My bold and daring (practical) purchase started a series of unexpected conversations with other agents, "I wanted to buy a hybrid car too, but aren't you worried that clients won't realize you're successful if you drive a Prius?"
Do clients choose their agent based on the car they drive? I think that some clients do. Success attracts success and cars tend to be the most obvious reflection. Since my Prius purchase was a choice, I think I should buy a custom license plate frame that says, "Purchased By Choice, Not Necessity". No, it needs to be more funny. Any suggestions?
Wendy Cutrufelli
Broker Associate
925.917.1135
The positions on this site are my own and don't necessarily represent Alain Pinel Realtors' positions, strategies or opinions.
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