Several years ago I was told a great story that the Key to Real Estate Success is to Run Toward the Roar. It's brief, it's visual and can be applied equally to any industry or profession so it is worth sharing.
When lion's hunt, the male lion stations himself at one end of the prey and the female lions lurk in the grass at the other end. The male lion releases a mighty roar, terrifying the pack of animals to run in the other direction - straight toward the female lions who pounce and take a few of the crowd down for a tasty meal. Moral of the story: when the crowd is moving in panic, run toward the roar.
Are you with the crowd running in panic or running toward the roar? (Truth be told, I have no idea if this is how lions really hunt but it's a great visual so I appreciate the point regardless of the accuracy)
I can think of at least a dozen examples of how this applies to buyers, sellers and realtors but I would prefer to hear yours!
Wendy Cutrufelli
Broker Associate
925.917.1135
The positions on this site are my own and don't necessarily represent Alain Pinel Realtors' positions, strategies or opinions.
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